Hi, I’m Ruthie
I’m a hands-on product designer and design leader with strong product and business instincts and high standards for craft. I love turning complex problems into thoughtful products, mentoring designers, and working with good people.
An AI university built around a personal tutor
Maestro is Masterschool’s AI-native learning platform, built around a personal AI tutor. As Head of Design, I worked hands-on from its earliest stages, shaping the core learning experience, the broader student journey, and the product’s design direction.
Masterschool · Head of Design & Hands-on Product Designer · 2023–present
A smart finance platform for small businesses
Floodlight was a smart finance platform for small businesses, designed to make complex financial workflows feel simple and approachable. As the first designer, I shaped the product from 0→1, defining its design language and leading the experience from early concepts through launch.
Floodlight · Lead Product Designer · 2022–2023
An award-winning mobile video editor for creatives
Videoleap brought powerful, desktop-level video editing to mobile, earning Apple’s Best of 2017 and reaching millions of users. I joined before launch and helped shape the core editing experience, creating the original timeline and layer interaction model that was later adopted widely across the industry.
Lightricks · Senior Product Designer, Design Team Lead · 2016–2022
